How Will International Business Machines Corp. (NYSE:IBM)’s Big Data University Help?

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International Business Machines Corp. (NYSE:IBM) recently came up with an initiative that it calls Big Data University. It is an education program that focuses on teaching a wide range of big data related courses and it is offered free of charge. But IBM has been compelled to explain why it is providing such important training free of charge. That leads to another important question about whether IBM’s Big Data University makes any sense.

What about the Big Data University?

International Business Machines Corp. (NYSE:IBM)’s Big Data University has already enrolled more than 400,000 learners. As the name suggests, the courses offered at the university are primarily focused on data science and adjacencies. The courses are offered online, which provides learners with the flexibility to learn at their own time and pace.

The qualification to enroll into IBM’s Big Data University also appear lower compared to that of legacy academics offering such training. Institutions can also sign up with IBM’s Big Data University to offer the data courses as part of their own training. They can also customize them to suit their needs.

What is IBM driving to?

According to International Business Machines Corp. (NYSE:IBM), the idea of making data science training free at its online university is to build a pool of future customers. The company’s thinking is that those who train on its courses will buy from it in the future and with that it will be able to recoup the investment.

The other reason for IBM’s Big Data University is that the company has figured out that there will be a shortage of data scientists in the future. Therefore, instead of sitting back and watching the technology world slide into a problem, the company has decided to act by created a way for the industry to bridge a skills gap.

Business approach

International Business Machines Corp. (NYSE:IBM) says its big data university is modeled on a business-centered approach. The company goes further to explain that courses are platform agonistic because it has no business erecting barriers by only teaching people how to use IBM products.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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