Has Apple Inc. (NASDAQ:AAPL) Panicked Over Alphabet (GOOG)’s Google Home Move?
In the days since reporting disappointing quarter results, Apple Inc. (NASDAQ:AAPL)’s leadership has behaved as if they are herding cats. The seemingly hurried trip to India last week and the opening of Siri SDK to outside developers seem to point to growing desperation at Apple. It appears Alphabet Inc (NASDAQ:GOOG)’s launch of home automation hub Google Home as heaped more pressure on Tim Cook and company.
Google and Amazon.com, Inc. (NASDAQ:AMZN) are threatening to run away with the home automation market at the expense of Apple Inc. (NASDAQ:AAPL). Amazon is clearly leading the pack with its Amazon Echo smart speaker. Google’s Home is a somewhat a copycat of Echo, but it boasts a feature that Echo still lacks – the ability to process multiple queries. However, it might only be a matter of time before Amazon offsets that difference.
Freeing up of Siri SDK
Instead of answering Google and Amazon with its own kind of automation hub, Apple Inc. (NASDAQ:AAPL) has only reacted mildly. The company is said to be opening the Siri SDK for third-party developers. To some, Apple’s action looks like an admission that the company is finding it difficult to build its smart home tower on its own.
Inviting the help of outsiders to take Siri deeper into home automation isn’t a bad idea in itself. In any case, Amazon has also created an open ecosystem for Echo and that has helped fuel the popularity of the device. However, there are doubts about whether opening up Siri SDK for outsiders will be enough to help Apple crash the competition in the potentially lucrative home automation industry.
Pressure on Apple’s management
Reports about Apple Inc. (NASDAQ:AAPL) allowing third-party developers into Siri SDK comes on the heels of Cook’s comment in Europe that Apple Watch has its future in healthcare. There is nothing strange with Apple’s recent pronouncements, but a careful look shows that Apple’s management is feeling some pressure after the company posted unwanted results for its F2Q2016.
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