Forget About The 140-Character Tweak, Will This Other One From Twitter Inc (NYSE:TWTR) Impress You?

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Twitter Inc (NYSE:TWTR) is planning to make posts on its platform a bit longer. But it won’t be too much a tweak to scare off the loyal fan base – the founding tweeters. Beyond lengthening tweets, there is another thing Twitter is trying to do – making tweets easier to read at night.

Unlike the clamor for longer tweets that has grown more intense in the recent times, there haven’t been much complain about straining to read posts in the dark. But Jack Dorsey and the company feels you deserve something better – a simpler way to read tweets at night.

Adjusting the background light

Twitter Inc (NYSE:TWTR) is in the process of testing a feature that will adjust tweet background to make it easier for people to browse and read tweets in the dark. The feature is baked in Twitter’s official app for Alphabet Inc (NASDAQ:GOOG)’s Android platform. Twitter is still in the early stages of testing the feature.

Once it rolls out, the feature will automatically active itself depending on the time of the day regardless of whether you are in a different time zone than your usual location. That should come as a much-needed relief for night shift tweeters who might be feeling uncomfortable with all the blue light hitting their eyes when using Twitter in the dark.

Impact on sleep pattern

In any case, scientists have warned that too much of the blue light emitted by devices can cause sleep pattern problems in people. Twitter Inc (NYSE:TWTR) wants you to be healthy and comfortable using its services and that explains the company’s efforts to put the problem of blue light to rest.

Pushing the boundaries

Back to the issue of the legacy 140-character limit, Twitter Inc (NYSE:TWTR) is in the process of modernizing if you like. Dorsey said that his team had figured out how to extend the character limit without sparking off a backlash from loyal users of the service. In the new dispensation, adding photos, videos and tagging people at the beginning of your reply to a post will no longer count against the 140-character limit. Now, that doesn’t mean much improvement, but a half a loaf is better than none.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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