Amazon.com, Inc. (NASDAQ:AMZN)’s takeover plot with Alexa


Comparative surveys have shown that Amazon.com, Inc. (NASDAQ:AMZN)’s Alexa is rapidly gaining traction in home automation environments. For example, the Alexa-based Amazon Echo has been shown to be the most preferred home automation hub in a pull that includes rivals such as Apple Inc. (NASDAQ:AAPL)’s HomeKit. Amazon can now be seen working to build on the Alexa reputation and potential to unlock more growth for its home automation business.

The company has opened up opportunity for third-party developers to integrate Alexa voice support into their products. That strategy is designed to elevate the profile of Alexa in home automation space. Amazon.com, Inc. (NASDAQ:AMZN)’s native Alexa-backed Echo speaker is used in homes to control lights, play music and query weather forecast for the day among other functions.

Amazon.com, Inc. (NASDAQ:AMZN) also recently teamed up with Fitbit Inc (NYSE:FIT) to enable people to check their fitness status and get fitness recommendations through Echo. The company also recently launched hardware that can be used to extend Echo coverage and make Echo accessible on the go.

Alexa for Hollywood

As Amazon explores new use cases for Alexa, it has identified Hollywood. What if movie theatres and studios could use Alexa to drive awareness and hawk movie tickets and other merchandise? Some studios have used Alexa to try and generate interest in their upcoming movie titles, but Alexa is still not ready for hawking movie tickets and Amazon is try to work on that.

Alexa in the kitchen

The other area that Amazon.com, Inc. (NASDAQ:AMZN) has identified to leverage Alexa capabilities is in the kitchen. Think about Campbell enabling you with menu ideas for your dinner meal. Amazon has also made baby steps in that area but it sees a huge opportunity in the kitchen.

Teaching Alexa manners

As parents embrace Amazon.com, Inc. (NASDAQ:AMZN)’s Alexa to enable them automate their homes, they are asking Amazon for some favor. It seems to some parents that the way commands are given to Alexa somewhat teaches children to become rude. They’ll be glad if Amazon made it possible for people to activate Alexa with polite words such as “please Alexa” and end the conversation with words such as ‘thank you Alexa”.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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