There’s Never Been A Better Time For Cisco Systems, Inc. (NASDAQ:CSCO)
Cisco Systems, Inc. (NASDAQ:CSCO) is retooling and it’s doing it like never before under the new CEO, Chuck Robbins. The company has embarked on a massive global branding campaign through which it is trying to project itself as the global networking leader. You also get the impression that Cisco is trying to position itself as the visionary technology company of the future.
In a way, Cisco Systems, Inc. (NASDAQ:CSCO)’s global branding campaign seems more targeted at customers than businesses. In other words, the company is putting customers before the bottom-line and that is one major way the ongoing branding campaign is different from what Cisco has done in the past. A closer look at Cisco’s global branding efforts also show a particular desire to appease millennials.
There’s never been a better time
Cisco’s campaign is aptly titled: There’s never been a better time. The other major departure the latest campaign has from the past ones is that it is more customized for each market. For example, instead of the company coming up with a one-size-fit all branding effort, it is bringing out relatable impact stories in each market.
What’s Cisco saying?
Cisco Systems, Inc. (NASDAQ:CSCO)’s new branding campaign addresses diverse issues. For example, the company is highlight real world stories about how its technology is transforming and improving the lives of businesses, countries and people in various places around the world. It is important for Cisco to remind the world, especially the millennials, what it does so that they know what to expect from the company.
Cisco’s new branding campaign is designed to be all-inclusive. For example, its resellers and other partners will have co-branding opportunities in Cisco’s global branding campaign. With that, the resellers can also highlight their own impact stories vending Cisco’s technologies.
Cisco Systems, Inc. (NASDAQ:CSCO) is seeking to play a major role in the connection of object and people to the Internet through the famous Internet of Things (IoT) initiative.
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