How eBay Inc (NASDAQ:EBAY) Is Recruiting Vendors
As part of its turnaround strategy, eBay Inc (NASDAQ:EBAY) has embarked on the process of getting more vendors to list on its marketplace. Toward that end, the company recently inked a deal with BigCommerce. Under the deal, tens of thousands of merchants already using BigCommerce will be able to cross-list on eBay’s marketplace through a seamless control panel.
eBay Inc (NASDAQ:EBAY) has a stated mission to increase the number of sellers and the product portfolio on its marketplace and the agreement with BigCommerce is expected to make that dream possible.
BigCommerce is popular with small businesses and there are tens of thousands of vendors who use the platform to reach customers in over 150 countries. Top brands on BigCommerce have turnover of up to $50 million per year.
By getting more sellers to list on its marketplace, eBay Inc (NASDAQ:EBAY) will be able to increase the product selection for its 162 million active shoppers. The increased product portfolio should increase the transaction volume on the platform. Moreover, the increase in product variety could also draw more shoppers to eBay’s marketplace. A vibrant marketplace should allow eBay to generate more revenue and profits in the future and also prevent shopper and vendor defection.
As for the merchants coming to eBay’s marketplace from BigCommerce, there will be a huge audience to convert into customers. The merchants will also benefit from the various tools that eBay offers merchants to enable them sell more and generate more revenue from their activities on the platform.
Seamless control panel
eBay Inc (NASDAQ:EBAY) and BigCommerce are working towards an intuitive control panel that enables merchants to list and manage their inventory on both eBay’s and BigCommerce marketplaces in a seamless fashion.
Average spend per shopper
Trefis estimated that the average spending per use on eBay’s marketplace is about $523 and the amount is poised to increase as eBay recruits more vendors and shoppers.
As eBay Inc (NASDAQ:EBAY) works toward a turnaround, one of the areas of focus is creating a unique and differentiated marketplace from a shopper’s point of view.
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