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Why Apple Inc. (NASDAQ:AAPL) Is To Blame For Weak iPad Sales


Tablet sales have been on a downward spiral and Apple Inc. (NASDAQ:AAPL)’s iPad are no exception. It has been claimed that the rise of phablets, the large screen smartphones such as the iPhone 6, are cannibalizing tablet market. However, a closer look reveals that in the case of iPad, Apple takes some, if not much, of the blame for the shrinking sales.

Apple Inc. (NASDAQ:AAPL)’s failure to enable full external storage support in iPad could be holding back the sales potential of the device. The iPad Pro, for instance, has most of the features it requires to become a perfect PC replacement, but it is held back by file transfer limitations.

Robust file manager in iPad

The file transfer manager that Apple has built in iOS devices is restrictive. You can only move photos and videos around through the Photo app. But support for files and documents transfer is absent. That means that anyone thinking of replacing their PC with iPad would be disappointed when it comes to moving files around.

Some third-party providers have come up with workarounds to Apple’s restrictive file manager in iOS. But what is it that is stopping Apple from bringing full external storage support to iOS devices?

By limiting the functions of the iOS file manager, Apple Inc. (NASDAQ:AAPL) is able to upsell customers by causing them to upgrade their handsets by buying larger storage models. While that is a great source of revenue and profits for Apple because building extra storage in iPhone and iOS doesn’t cost much, the company is leaving real money on the table. Because third-party providers are exploiting the lack of full external storage support in iOS, they are seeping away benefits that Apple should be enjoying if it did that itself.

Additionally, iPad may never fully replace PCs if users cannot easily transfer any kind of file they want from the device to external storage. With that, iPad sales may never rebound in any meaningful way because the real opportunity for tablets is to displace PCs.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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