International Business Machines Corp. (NYSE:IBM)’s Cloud To Back New Comic-Con HQ Video Channel
The National Association of Broadcasting (NAB) 2016 conference has already yielded a deal for International Business Machines Corp. (NYSE:IBM)’s cloud business. The company reached an agreement with Lionsgate that would see a new on-demand Comic-Con HQ video channel run on IBM’s cloud. The service is slated to launch in July and it marks a major score for IBM in its pursuit of media deals for its cloud business.
IBM is among the providers that have pitched tents in Las Vegas where the NAB 2016 conference is taking place. At the NAB conference, tech companies are trying to sell their products and solutions to Hollywood studios.
Backstopping video services
International Business Machines Corp. (NYSE:IBM), Amazon.com, Inc. (NASDAQ:AMZN), Microsoft Corporation (NASDAQ:MSFT) and Alphabet Inc (NASDAQ:GOOG) are particularly using the NAB event to show off their ability to support video services on their respective clouds. Storing and shipping ultra-high-definition video files are demanding works and studios are looking to work with best providers.
However, in terms of cloud popularity, International Business Machines Corp. (NYSE:IBM) is only playing catch up to Amazon’s AWS, Microsoft’s Azure and Alphabet’s Google Cloud Platform. Alphabet recently hired VMware founder to help it market its cloud to enterprises and it recently won over a piece of Apple Inc. (NASDAQ:AAPL)’s iCloud.
Therefore, for International Business Machines Corp. (NYSE:IBM), carrying the new Comic-Con HQ on-demand video channel should enable the company to showcase the capability of its cloud platform in backing video services. If the deal is success and Comic-Con HQ owner is impressed, IBM hopes to attract other Hollywood studios to run their services on its cloud.
To bolster its play in the cloud, IBM has been acquiring strategic assets, especially those focused on accelerated cloud files transfer. Some of IBM’s cloud video-focused acquisitions are Ustream and Clearleap.
International Business Machines Corp. (NYSE:IBM) can be seen doubling down in file transfer space. Moving large video files over the Internet can be time-consuming and costly without specialized solutions. As such, IBM is portraying itself as the provider of accelerated transfer of media files over large distances.
According to IBM’s general manager of cloud video, Braxton Jarratt, they are initially working on winning over showy Hollywood businesses to their cloud. However, their main focus is on attracting the broader media and entertainment industry, where opportunities are many as video delivery and consumption moves to the Internet.
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