Enriching Facebook Inc (NASDAQ:FB) To Bring A Feature That Automatically Tags People In A Video

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Facebook Inc (NASDAQ:FB) is taking the opportunity at its F8 developer conference to announce new features that it will be adding to its platforms in the future if not soon. One of the several updates that the company has already announced is a feature that would analyze a video footage and automatically tag those in the clip.

There is no doubt that Facebook’s feature for auto-tagging videos would open a new competitive frontier in online video service.

Enhancing user experience

The artificial intelligence-based automatic video tagging feature is designed to enhance interaction and user experience on Facebook’s social media. The feature will analyze a video clip to identify familiar faces in it. To pinpoint the familiarity of the faces in the video, the feature will match faces in the video with faces in still images that had been tagged by the user. If it detects similarity between the video images and still images, the feature will automatically tag the friend in the clip.

But in addition to automatically tagging friends in a video, Facebook Inc (NASDAQ:FB) says the feature will do much more. For instance, when a person taps on the tag, they will be able to know the duration the tagged person features in the video.

A feature in the making

Facebook’s video-auto feature is not yet ready to be rolled out to the general public, which means it is still a work in progress. However, it is not clear when Facebook will have it ready for rollout.

Battle for video dollars

Online videos have become a hot topic. From Facebook to Twitter Inc (NYSE:TWTR) to Alphabet Inc (NASDAQ:GOOG), no one is leaving anything to chance to draw video consumers and creators to their platforms. Twitter is already doing well with livestreaming video and Facebook is expanding into that area as well.

To address one of the problems that have held back its video business, Facebook Inc (NASDAQ:FB) recently rolled out a feature called Rights Manager, which helps video creators to track copycat versions of their original videos to prevent copyright infringement. The Rights Manager is expected to put to claims that Facebook has been abetting theft of videos from mainly YouTube.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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