Amazon.com, Inc. (NASDAQ:AMZN) to help you buy those embarrassing items
Amazon.com, Inc. (NASDAQ:AMZN)’s appetite for more sales growth is seeing the company stepping in in an area that many consumers naturally struggle with – buying private items such as condoms and tampons. In the latest development, Amazon has added more items that can be ordered through its reordering Amazon Dash button. The idea is help consumers overcome their embarrassment when buying those private items.
Experts are divided about whether Amazon’s Dash could help people overcome the challenge of ordering the so-called embarrassing items. Those who say yes argue that placing orders for condoms or such private items by way of simply pressing a button instead of staring on a screen could save many consumers the embarrassment and increase sales.
However, those who say no argue that consumers exhibit high levels of embarrassment even in private, which is why Amazon’s Dash button ordering for condoms may not be a huge game-changer.
77 items added to Dash
Amazon.com, Inc. (NASDAQ:AMZN) recently added 77 items that can now be ordered through the physical Dash button. The company came up with Dash as a way to simplify the process of replenishing supplies commonly used in homes. Until recently, only a limited number of items could be reordered through Dash button. Now Amazon is expanding the coverage of Dash and Trojan condoms are the latest addition to Dash ordering.
Amazon.com, Inc. (NASDAQ:AMZN) has also included a host of other private items in Dash ordering with the latest expansion of the program. The reasoning behind Dash ordering of private and usually embarrassing items is that it should be easier and faster for someone to complete an order by simply pressing a button than gazing at computer or smartphone screen where someone sitting next to them might make them uncomfortable to browse g for the best quality private items they want to buy.
With opinions divided about whether or not Amazon.com, Inc. (NASDAQ:AMZN) has brought solution to a major problem, it will be interesting to see if there will be marked improvement in Dash orderings.
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