Alphabet Inc (NASDAQ:GOOG)’s Google gets Walt Disney (DIS), Coca-Cola (KO) to sign up to its cloud

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There is no longer doubt that Alphabet Inc (NASDAQ:GOOG) has declared war on Amazon.com, Inc. (NASDAQ:AMZN) and Microsoft Corporation (NASDAQ:MSFT) in cloud computing field. The company has just pulled surprise by signing up Walt Disney Co (NYSE:DIS) and Coca-Cola Co (NYSE:KO) to its cloud platform. Recent developments also leave no doubt that Google’s hiring of VMware, Inc. (NYSE:VMW) founder, Diane Greene, is beginning to pay off.

Alphabet Inc (NASDAQ:GOOG)’s Google has for years lagged behind Amazon and Microsoft in the cloud. Amazon’s Amazon Web Services (AWS) is the undisputed king in the public cloud platforms space. Microsoft’s Azure is another large provider of public cloud. But Google and Oracle Corporation (NYSE:ORCL) have only been struggling to make for themselves a name in the cloud.

At some point, Google appeared to be going neck-to-neck with Amazon and Microsoft in price cut war to woo customers. But that strategy was hurting more than helping. Since Google shifted attention to enriching its cloud platform with more tools and features, the dynamics of cloud competition appear to be changing.

Major profile boost

Adding Disney and Coca-Cola is a huge profile boost for Google. These names do not only expand its list of customers that can be referenced, but their being on the platform alone could also get other customers interested in Google’s cloud. It is worth noting that Disney and Coca-Cola are large enterprises with extensive network of channel partners. Therefore, if Google plays its game well, their partners could also end up on Google Cloud Platform.

Other than Disney and Coca-Cola, Google also recently inked Apple Inc. (NASDAQ:AAPL) to run a portion of its iCloud on Google Cloud. The portion of iCloud that Apple brought to Google initially ran on AWS. Apple is another high-profile names that could potentially trigger more Google Cloud sign-ups.

In the reason times, Alphabet Inc (NASDAQ:GOOG)’s Google has been pitching its cloud on the basis of better value to customers, reduced risk and access to innovation.

Greene hiring paying off

The primary reason Alphabet’s Google hiring Greene was that it wanted her to enable it attract large enterprise cloud buyers to its platform. The dream appears to be coming true given the recent high-profile wins.

Greene cofounded VMware and comes with vast cloud expertise, especially in what excites large customers that Alphabet is seeking.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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