Salesforce.com, Inc. (NYSE:CRM) opens Wave Analytics for resellers

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Salesforce.com, Inc. (NYSE:CRM) is targeting resellers with its data analysis tool called Wave Analytics. The company has come up with Wave Analytics for Community Cloud, which enables customers to extend Wave Analytics capabilities to their channel partners.

It’s been difficult for enterprises that use Salesforce’s Wave Analytics to help their resellers or brokers gain insight about their performance. Many channel partners have had to rely on certain third-party tools to help them extract summaries of their transactions or see trends in their activities.

With Wave Analytics for Community Cloud, Salesforce.com, Inc. (NYSE:CRM) customers can now help their resellers overcome certain limits in understanding their transactions and activities.

Benchmarking performance

What Wave Analytics for Community Cloud does is that it enables Salesforce customers to embed Wave Analytics dashboard in the sites or their channel partners. Those partners can then use the tool to achieve multiple things including benchmarking their performance against others in the industry. Additionally, resellers can obtain data insight of their transactions in a more secure and straightforward manner.

Target industries

Salesforce.com, Inc. (NYSE:CRM)’s Wave Analytics for Community Cloud is likely to impress customers in technology, finance services, consumer packaged goods and manufacturing industries. Players in these industries tend to use heavy reseller/broker or franchise models to drive sales. But for so long they haven’t been able to help these channel partners understand their businesses properly. Therefore, Salesforce’s Wave Analytics for Community Cloud brings the solution they need.

According to Salesforce’s VP of Wave Analytics Cloud, Jamie Domenici, many enterprises these days use some kind of indirect selling models to fuel sales.

Secure channel tool

Besides the idea of promoting better performance benchmarking, Salesforce.com, Inc. (NYSE:CRM) also touts the security credentials of Wave Analytics for Community Cloud. That means that those who have been using third-party tools to enable their channel partners gain insights about their performance may find Salesforce new tool more useful, thus causing them to move to it.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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