Ford Motor Company (NYSE:F) taps Spotify for FordPass
Spotify has become the latest major partner to join Ford Motor Company (NYSE:F)’s FordPass. It joins the likes of 7-Eleven, BP PLC (ADR) (NYSE:BP) and McDonald’s Corporation (NYSE:MCD) that Ford had previously signed for its mobility service.
Ford Motor Company (NYSE:F)’s FordPass has been described as iTunes for cars. With only a few simple steps on your smartphone, you can use FordPass to reserve a parking spot in advance or borrow a car. FordPass also gives you access to a digital wallet called FordPay.
FordPass is part of Ford’s efforts to become more than just a manufacturer of vehicles. The company understands the rapid evolution of the auto industry and it is looking to expand into mobility services to both extra new revenue and build a more loyal customer base.
Streaming music and earning points
With Spotify on board, users of FordPass will not only be able to stream music on their smartphones, but they will also get rewarded for using the service. FordPass members will be able to accumulate points that they can redeem for benefits.
To facilitate advance booking for parking on FordPass, Ford Motor Company (NYSE:F) is working with a company called ParWhiz. For car sharing or borrowing, FlightCar will provide the service on FordPass.
Ford has also made it possible for FordPass members to contact its FordGuides, who are human assistants, for more personalized support.
More services have been lined up for inclusion in FordPass. They include the capability to use the apps to schedule an appointment with dealers and review financing details through Ford Credit.
Open for all
To make FordPass more popular, Ford Motor Company (NYSE:F) is not restricting its use. Both Ford and non-Ford customers can use the app. It also seems to be a strategy by the automaker to try and woo customers away from its rivals if they find that FordPass resonate with them.
With the April launch approaching, it seems Ford’s FordPass will initially roll out with only a handful of service but will be enriched over time.
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