Samsung Electronics Co Ltd (KRX:005935)(OTCMKTS:SSNLF) Looks to Software To Boost Smartphone Sales

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Samsung Electronics Co Ltd (KRX:005935)(OTCMKTS:SSNLF) is no longer at ease in the smartphone market where its share has continued to decline. It has lost its market share lead in the key market of China. Apple Inc. (NASDAQ:AAPL)’s iPhone 6 series seems to be the worst thing that has happened to Samsung in the recent times.

Since Apple launched its larger-display iPhone 6 model, Samsung Electronics Co Ltd (KRX:005935)(OTCMKTS:SSNLF) has struggled to defend its market share. At the same time, Chinese homegrown smartphone vendors such as Huawei and Xiaomi aren’t giving Samsung a breathing space in their domestic market.

Does Samsung have a secret up its sleeve that it is about to unleash? There seems to be something in the works and it has much to do with social connection and virtual reality. At least three projects that Samsung used to work on secretly will now be showed off at the South by Southwest festival for this year.

What are these projects?

Waffle – collaborative social media

One of the projects is called Waffle, a unique social media platform that allows users to collaborate in creating content. It is specially designed for smartphones.

With Waffle, Samsung looked at the weakness in the leading social media networks, mainly Facebook Inc (NASDAQ:FB) that now boasts more than 1.6 billion active monthly users.

Those who have signed up to Waffle can add text or images to an original post by someone else. It is unlike Facebook where interaction is limited to sharing, Liking and a few other actions. Waffle on the other hand distinguishes itself by giving users the ability to bring their own perspective to content published by someone in their network.

Hum On! for music streaming

Samsung Electronics Co Ltd (KRX:005935)(OTCMKTS:SSNLF)’s other experimental project that it is working to bring back to life and then deploy widely is Hum On! This is a music themed mobile app from which one can play back hummed melodies. The app provides a wide range of instrumentation.

Entrim 4D for virtual reality

Then there is also Entrim 4D, which is a virtual reality headset.

Samsung Electronics Co Ltd (KRX:005935)(OTCMKTS:SSNLF) isn’t sure which of these product ideas will catch on, but it hopes it can leverage them to fuel its smartphone sales.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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