Amazon.com, Inc. (NASDAQ:AMZN)’s Alexa gives a voice to Fitbit Inc (NYSE:FIT)


Amazon.com, Inc. (NASDAQ:AMZN)  is trying to leverage Alexa and Echo as many places as it can. In the latest development, Amazon is partnering with Fitbit Inc (NYSE:FIT) to stream status updates from the latter’s fitness wearables.

It is an arrangement that literary gives Fitbit wearables a voice. After a day of wearing a Fitbit on your wrist, you can have Amazon Echo read out for you how your activity was like. All you have to do is tell Echo that you want to query Fitbit and proceed to say something like, “Alexa, ask Fitbit…..” What you want to ask Fitbit after that wakeup-call is entirely up to you.

But initially, there is a set of keywords that you can use to have your status on Fitbit read out to you in a human voice through Echo.

What can you ask for?

Amazon.com, Inc. (NASDAQ:AMZN) and Fitbit say that you can ask Echo to tell you the number of steps you made in a particular day. You can also find out how much water you drank on that day. Echo can also go ahead to announce to you your sleep status and resting heart rate if you need that data.

When Echo is finished answering your Fitbit queries, it leaves you with an encouraging word, which can be designed to match the day or the type of questions you asked.

Fitbit in Cortana

Fitbit has a similar arrangement with Microsoft’s Cortana. Fitbit users can obtain audio status updates of their activities as captured by Fitbit wearables by querying the device through Cortana on their smartphone.

However, the arrangement with Amazon’s Echo is different if not advanced compared to the one concerning Cortana. The process of obtaining status updates from Fitbit through Echo is completely hands-free.

Where is Amazon taking Echo?

The inclusion of Fitbit skills in Echo demonstrates Amazon.com, Inc. (NASDAQ:AMZN)’s strategy to have the device become a multipurpose home automation hub.

Amazon.com, Inc. (NASDAQ:AMZN) recently rolled out new Echo tools that expand coverage and take Echo capabilities outside the door.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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