General Motors Company (NYSE:GM), Ford (F) Trying to Make It Safer To Drive

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General Motors Company (NYSE:GM), Ford Motor Company (NYSE:F) and Toyota Motor Corp (ADR) (NYSE:TM) are cited among major automakers investing in technologies designed to make driving safer. It has emerged these automakers are working on next-generation auto safety measures that include systems that alert a driver when they are distracted or too tired to drive effectively.

Road crashes still claim lives of tens of thousands of Americans each year and it is a problem General Motors Company (NYSE:GM), Ford and other major automaker are working round the clock to stop. Preliminary data from NHTSA for the period between January 2015 and September 2015 show that about 26,000 people perished in road accidents in the U.S. That shows an increase of 9% from a similar period in the prior year.

Dealing with distraction

There are many causes of car crashes and distraction is one of them. Therefore, General Motors Company (NYSE:GM) and its peers believe that dealing with distraction would remove one of the major causes of road accidents.

To deal with the problem, automakers are putting resources towards building monitoring systems in their next generation of vehicles. For example, the car will be able to detect when your attention is distracted and immediately alert you to stop you from having an accident. Additionally, the system will be able to monitor your body reading to detect if you are too tired to drive safely.

Using IoT

To build these monitoring systems in their vehicles, General Motors Company (NYSE:GM) and its peers are turning to Internet of Things (IoT) and in-car connectivity. Increasing chips in the car has already helped bring infotainment dashboards in cars, rear-view cameras and a host of features that improve driving experience.

As for the case of Ford, the automaker last year came up with a “drug-driving suit” that enables people to have an experience of what it is like to drive under the influence of a drug such as cocaine, heroin, cannabis and others. Ford’s “drug-driving suit” is especially designed for driving schools so that student drivers can experience the dangers of driving while high.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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