What Apple Inc. (NASDAQ:AAPL)’s CarPlay Is Doing To Alphabet (GOOG)’s Android Auto In Geneva

Apple Inc. (NASDAQ:AAPL) and Alphabet Inc (NASDAQ:GOOG) are battling for the control of car operating system market. For many, it has seemed like the two are going neck-to-neck against each other. But that is not what you see happening at the annual Geneva Motor Show 2016. Here, CarPlay is almost confining Android Auto to the back banner. Most of the finest cars in exhibition are spotting CarPlay and Android Auto only features as an afterthought.

The Geneva Motor Show is also revealing how automakers are viewing the market of cheap oil. The common theme regarding vehicle propulsion is that fuel guzzlers are making a major comeback if at all they were exiting the scene. Because of cheap fuel, drivers are willing to put their top-of-the-range SUVs on the road and manufacturers aren’t ready to disappoint – they are showcasing the big cars.

Where CarPlay dominates

Apple Inc. (NASDAQ:AAPL)’s CarPlay is featuring prominently in most of the most exclusive and finest cars being shown off at the Geneva Motor Show.

Apple’s CarPlay is the vehicle operating system that is grabbing the headlines at the auto show event. But why is that? Well, you have to go back to iPhones and iPads to answer that question accurately. Who owns an iPhone? Most affluent consumers find favor with iPhones. Therefore, because Apple almost traditionally caters to the rich market, automakers are playing along. They are putting Apple’s CarPlay in their exclusive cars meant for the luxury market because Apple’s customers love premium things.

Luxury brands boasting CarPlay

Lamborghini’s Centenario, an exclusive car that goes for 1.75 million euro, powers its dashboard with Apple Inc. (NASDAQ:AAPL)’s CarPlay. Koenigsegg’s 1,500hp Regera is another luxury car on show at the Geneva Motor Show that is making much noise about CarPlay.

Android is not being given total blackout, but it is getting little mention. Perhaps just to avoid disappointing the driver who ultimately ends up owning the luxury car, the makers are making Android Auto available as an option. It is also fair to say that other automakers are trying to promote the two car operating system in equal measure.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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