Walt Disney Co (NYSE:DIS) alters theme park ticket pricing
Walt Disney Co (NYSE:DIS) is taking a new approach in charging for visits to its theme parks Walt Disney World in Florida and Disneyland Resort in California. Specifically, the company has introduced a three-level pricing model that is based on demand for visits to the parks. The new charges are described as Regular days, which are characterized by lower costs and include the mostly slower periods on the calendar. There are also Value days, which are mostly weekdays during school sessions. Then there are Peak days, which are holiday days that usually run from October to December.
According to Walt Disney Co (NYSE:DIS), the three-tiered pricing model is expected to accomplish several favorable outcomes. For example, the company expects to see improvement in the spread of visits to its two theme parks. Additionally, the new pricing system is expected to eliminate frustration for visitors to the parks. Visiting Walt Disney World and Disneyland during the busiest days are usually characterized by long lines and gate closures when the parks are too full to accommodate more visitors.
New pricing details
In the new pricing dispensation, a single-day Regular ticket to Walt Disney World’s Magic Kingdom will cost you $110. The Value single-day ticket will cost you $105 and Peak single-day ticket will cost you $124. Walt Disney Co (NYSE:DIS) previously charged visitors to Magic Kingdom $105 per single-day ticket.
As for Disneyland visits, the new charges are $95, $105 and $119 for Value, Regular and Peak days. In the past, single-day visits to Disneyland cost $99 per ticket.
Expanding the parks
In addition to trying to spread park traffic throughout the year will pricing tweaks, Walt Disney Co (NYSE:DIS) is also in the process of expanding the parks. For example, the company is increasing attraction sites with the new attractions being modeled around popular franchises such as Frozen and Star Wars.
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