Patent filing reveals Sony Corp (ADR) (NYSE:SNE)’s PlayStation VR could be getting better

The USPTO recently published a patent filing by Sony Corp (ADR) (NYSE:SNE) that gives a hint about the company’s plans for virtual and augmented reality (VR and AR) worlds. That patent describes what can be termed as a Smart Glove, which in the case of Sony is actually a VR Glove. It is a kind of glove that can be used to operate or control virtual reality experiences.

The VR Glove patent leaves no doubt about Sony Corp (ADR) (NYSE:SNE)’s efforts to try and differentiate its VR offering from the competition. Sony plunged into the VR space with PlayStation VR, which was initially codenamed Project Morpheus.

Need for better controls

When it comes to handheld VR controllers, the truth is that much work is still needed to make their operations seamless. It appears Sony is taking the challenge with its VR Glove. Sony’s VR Glove appears to track Nintendo’s ill-fated PowerGlove, which looked like a noble idea in the 80s, but didn’t quite live up to the high expectations of the maker. However, because there has been much technological advancement since PowerGlove, Sony’s VR Glove not only stands a better chance of success but the approach is also interesting.

Given the complexity of existing VR controllers, Sony Corp (ADR) (NYSE:SNE)’s VR Glove could offer the much needed relief for those using VR devices.

VR in gaming

It is projected that VR and AR will eventually find application in many areas of life such as education. However, the area that is initially expected to see wide VR and AR adoption is gaming. Interestingly, Sony’s PlayStation VR targets just that market. The fact that gaming-themed VR controls still give users a challenge means that Sony could easily displace the competition with its VR Glove that simplified controlling of gaming VR devices.

Competition in VR/AR space

In the VR/AR space, Sony Corp (ADR) (NYSE:SNE)’s PlayStation VR competes for consumer attention with Facebook Inc (NASDAQ:FB)’s Oculus Rift headset and will soon confront Microsoft Corporation (NASDAQ:MSFT)’s HoloLens. Alphabet Inc (NASDAQ:GOOG) and Apple Inc. (NASDAQ:AAPL) are also aggressively pursuing opportunities in the VR/AR market, but they are yet to launch their advanced products in that space.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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