Apple Inc. (NASDAQ:AAPL)’s Tim Cook Is Confident Of iPhones Sales Going Up

There have been fears over slowing iPhone sales. While Apple Inc. (NASDAQ:AAPL) acknowledges that a problem exists in the smartphone market, it doesn’t believe iPhone sales will continue to fall. Instead, Apple’s CEO Tim Cook only sees a cycle that is normal for the company. Sometimes Apple sees iPhone sales soar sometimes sales growth weakens and that is part of the cycle that the company is used to.

What Apple Inc. (NASDAQ:AAPL) is presently doing is that it is trying to double down its efforts in product innovation. The company made significant gains when the cycle was up, posting a record-breaking $18.04 billion profit in the last quarter of calendar year 2015, it wants to invest for more growth at the moment when the cycle is down. Investing during what appears to be a tough season helps Apple to pull strongly ahead of the competition when the market situation improves.

According to Cook, the greatest products that Apple has come up with were created during low cycle and the company believes it can do that again.

Softening iPhone sales

Apple projects that iPhone sales will either remain flat in the current quarter or fall for the first time in the history of the product. Warning of possible iPhone sales decline has generated great confusion among investors as they wonder whether peak iPhone sales had run their full course. Nevertheless, Apple wants you to know that what is happening presently isn’t unique and that iPhone sales will rebound soon or later. However, it is still strange because the company has never registered a lack of growth in iPhone sales.

Apple’s ideals

There are certain ideals that guide execution at Apple Inc. (NASDAQ:AAPL). The questions that Apple executives constantly ask themselves include whether they are doing the right things and whether they are focused on producing the best products that improve the lives of people. If the answer to these questions is yes, then it doesn’t matter what the sales cycle brings but the team remains focused on the future.

The strategy has paid off for Apple Inc. (NASDAQ:AAPL), but it is certainly in conflict with what Wall Street expects from the company. Wall Street is known for its love for near-term pleasures, but Cook says Apple has its sight on the long-term.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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