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Apple Inc. (NASDAQ:AAPL) May Have Sold Over 12 Million Apple Watches In 2015

It has emerged that Apple Inc. (NASDAQ:AAPL) sold more than 12 million units of Apple Watch in 2015. That represents two-third of all smartwatches shipped in the year, according to research firm Canalys. Apple is said to be in the process of launching Apple Watch 2, which could boost its efforts to subdue rivals again this year.

If you wait for Tim Cook and his team of executives at Apple to tell you how many Apple Watches they have sold, the wait can be long. However, analysts spare no effort to bring out the behind the scene data that Apple still wants to keep to itself. In the latest case, it is Canalys providing estimates of how many units of Apple Watch got into the hands of customers during 2015. It turns out Apple dominated the smartwatch space that year, selling 12 million Apple Watches in 2015 and beat every other smartwatch vendor.

Apple Inc. (NASDAQ:AAPL) selling 12 million Apple Watches in 2015 is incredible because the company only launched the device in April 2015, behind its rivals. It means that even with a four-month sales advantage, Samsung Electronics Co Ltd (KRX:005935)(OTCMKTS:SSNLF), Pebble and Huawei couldn’t beat Apple in the smartwatch market.

50 million smartwatches for 2016

It is estimated that this year would see some 50 million smartwatches sold. If that is true and Apple Inc. (NASDAQ:AAPL) maintains its two-third market share, it means that the company could sell 33 million Apple Watches this year. That could even be a conservative estimate because it doesn’t factor in the potential strength of Apple Watch 2, the second generation of Apple Watch that is likely to come with more advanced and compelling features.

How did other vendors perform?

As Apple took the lead in the smartwatch market in 2015, Samsung came in second with Gear S2. Samsung was followed by Pebble in the third place and China’s Huawei came in behind Pebble in the fourth place. Canalys didn’t disclose how many units these other smartwatch vendors sold in 2015.

Other wearable vendors

In the fitness tracker wearable market, Fitbit Inc (NYSE:FIT) took the lead, comfortably beating main challenger Xiaomi. More than 37 million fitness trackers were sold in 2015. Apple Inc. (NASDAQ:AAPL)’s Apple Watch also has some element of fitness tracking, such as heart rate reading and there have been speculations that it could cannibalize Fitbit’s market.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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