Morning Beat: Microsoft Corporation (MSFT), Alphabet Inc (GOOGL), and Amazon.com, Inc. (AMZN)

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Microsoft Corporation (NASDAQ:MSFT) has completed the acquisition of keyboard app developer SwiftKey. It is still unclear how much the tech giant paid for the app developer. The coup marks yet again another attempt by the software giant to remain competitive in the offering of mobile apps.

The acquisitions of Sunrise, Accompli, Wunderlist, and now SwiftKey have all but helped Microsoft Corporation (NASDAQ:MSFT) bolster its set of tools for Office.

SwiftKey says its apps will continue to be available on Android and iOS even with the merger. Confirming the news executive vice president for research and technology, Harry Shum, reiterated that SwiftKey’s technology will be integrated in Microsoft’s Workflow Keyboard.

Alphabet Inc (NASDAQ:GOOGL)’s video sharing platform YouTube is building capabilities that will allow it to stream Live 360 video. According to Buzzfeed, the platform’s executives have been meeting with 360-degree camera manufacturers as they explore ways of enhancing 360-degree video support.

There are many 360 video cameras in the market, but only a few can stream video live. The quality of the live feeds with the current cameras is also not that good for broadcast. The challenge associated with making everything work seamlessly with live 360-degree videos is magnanimous.

Live 360-degree video would be the latest attempt by the Alphabet Inc (NASDAQ:GOOGL)-owned platform to own the next big video format. However, it promises to be a tough ride in achieving any form of growth going forward

Buying books on Amazon.com, Inc. (NASDAQ:AMZN) should be much easier in the coming weeks the e-commerce giant has confirmed it is working on an update for its Kindle. A revamped home screen featuring shortcuts as well as downloaded samples and reading lists from Goodreads should make up the update.

Kindle e-readers are also being promised quick toggle features such as cloud syncing and airplane mode. The ability to share quotes from books with anyone on social networks will also come with the update. The list of recommended books will also receive a boost as Amazon.com, Inc. (NASDAQ:AMZN) moves to personalize it based on reader’s tastes. The update will target 2013 and 2015 Kindle Paperwhite models as well as Kindle Voyage.

Apple Inc. (NASDAQ:AAPL) has purchased security firm,  LegbaCore that created a worm that infected its firmware last year. With the acquisition, the iPhone Maker stands to leverage the expertise of researchers who delivered a simple link that could silently modify its Mac firmware. There is no word on the amount the company paid to acquire the firm.

The security firm founder Xeno Kovah on confirming the acquisition says they are joining Apple to work on ‘low-level security.’ The tech giant will likely use the acquisition to ensure its OS X firmware remains immune to similar attacks in future.

Viraj Shah

Viraj Shah has completed M.Com (Finance) and is currently pursuing his CFP. He tracks US markets along with other global markets like India very closely. He is very passionate about stocks, real estate, and technology. He also believes that money can always be made in the market.

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