Can Apple Inc. (NASDAQ:AAPL)’s iPad Pro replace PCs?


Apple Inc. (NASDAQ:AAPL)’s iPad Pro appears to be a weapon targeting to destroy many enemies at a go. With the iPad, Apple is hoping to at least prop up the dwindling iPad sales. At the same time, Apple is hoping to use iPad Pro defend its tablet market share against threats from Microsoft Corporation (NASDAQ:MSFT)’s Surface tablets and others. A closer look also reveals that Apple is trying to render iPad Pro, the largest iPad ever from Cupertino, as a replacement of PCs.

Picking up a fight is one thing and staying on to fight and ultimately win is another thing. Apple Inc. (NASDAQ:AAPL) has certainly brought itself to war with the launch of iPad Pro, but the question is: can it win?

iPad Pro vs. Surface tablets

IDC reports that Apple Inc. (NASDAQ:AAPL) shipped roughly 2 million units of the iPad Pro in the last quarter of 2015. That means that Apple beat Microsoft, which shipped just about 1.6 million units of Surface tablets in the same quarter.

Assuming that the tablet units shipped by the two companies were also the same number of units they sold in the quarter, the logical conclusion is that Apple beat Microsoft in the tablet market in 4Q2015.

iPad vs. PC

To bring meaningful growth to its iPad business, Apple Inc. (NASDAQ:AAPL) can be seen attempting to displace PCs, especially among enterprises. For that reason, the iPad Pro is equipped with many productivity features and its larger display means that it is suitable for many enterprise-themed operations.

However, it looks remote that the iPad Pro will replace PCs. That is because there are functions that will continue to require the use of a PC despite the availability of more portable PC equivalents such as the iPad Pro. It seems as though the fate of iPad Pro could be that of Mac computers. As much as Mac line of computers remain popular among some consumers and enterprises, Mac accounts for less than 10% of the total desktop OS market. In the same fashion, the iPad Pro may bring in more revenues for Apple, but it won’t replace PCs.

There have been speculations that Apple could be using iPad Pro as a stepping stone to a touchscreen Mac, but until then, the impact of iPad Pro will likely be limited internally and externally.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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