Microsoft Corporation (NASDAQ:MSFT) To Launch Last Lumia On Feb 1?
Microsoft Corporation (NASDAQ:MSFT)’s smartphone plans could include ending production of handsets with the Lumia brand name. It is reported that Microsoft is switching to a more consistent mobile design under the brand name of Surface Phones. Towards that end, the company is said to be preparing to release the lastborn of the Lumia handset family to be called the Lumia 650. There are also speculations that the first Surface Phone could launch anytime this year.
It is believed that Microsoft Corporation (NASDAQ:MSFT) will be targeting business users with the Lumia 650. The 5-inch screen device is expected to come with 1GB of RAM, 8GB of onboard storage and 8-MP camera. The Lumia 650 will run Windows 10 Phone and it is also expected to cost less than the currently low-cost Lumia 550, which asks for $139.
Microsoft is said to be planning a quiet launch of the Lumia 650 on February 1. Perhaps the lack of fanfare around Lumia 650 launch adds to speculations that it would be the last Lumia handset to be produced by Microsoft as the company shifts to Surface phone brand name. Last year, Microsoft launched Lumia 950 and Lumia 950 XL handsets as its flagship Windows 10 smartphones.
The idea of Microsoft Corporation (NASDAQ:MSFT) reorganizing its smartphone strategy comes after the company wrote-off $7.6 billion mobile assets it acquired from Nokia Corporation (ADR) (NYSE:NOK).
Uncertainty in Microsoft’s mobile plans
Microsoft Corporation (NASDAQ:MSFT) is currently vague about Surface Phone program, but it is believed that phasing out Lumia brand to pave way for Surface phone would enable the company to strengthen its mobile play. It is presently not clear whether Surface Phones will compete in the same space as Apple Inc. (NASDAQ:AAPL)’s iPhones or in the lower-cost smartphone segment. However, Microsoft’s latest laptop refresh, Surface Book, goes neck-to-neck with Apple’s MacBook.
Microsoft Corporation (NASDAQ:MSFT) currently has a diminished mobile presence, which is a reboot of its mobile play is important for its long-term future.
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