Comcast Corporation (NASDAQ:CMCSA)’s NBC Universal Sees No Threat From Netflix (NFLX) And Amazon (AMZN)
Comcast Corporation (NASDAQ:CMCSA)’s NBC Universal is defiantly confident that legacy media broadcasters like itself are here to stay. Many claims have been made about streaming media services provided by the likes of Netflix, Inc. (NASDAQ:NFLX) and Amazon.com, Inc. (NASDAQ:AMZN) displacing old-school broadcast media, but NBC Universal’s Alan Wurtzel believes there is no truth in such claims.
It was at the Television Critics Association event that Wurtzel sought to counter the perception that Netflix would put Comcast Corporation (NASDAQ:CMCSA)’s media arm, NBC Universal, out of business in the not-so-distant future. Wurtzel shared data about viewership on Netflix, apparently suggesting that streaming services have often kept some unfavorable data away from the public to create the impression that they are winning everywhere.
Viewers return home
According to Wurtzel, claims that legacy broadcasters will be no more because people are transitioning to Netflix and its ilk are greatly overblown. For example, Wurtzel says that while television viewers may shift to platforms like Netflix to watch what they consider hot shows at a given time, they mostly return to the fold of the old-school. However, a look at some independent media surveys doesn’t seem to back Wurtzel’s confidence about a thriving legacy media in the face of digital disruption.
What’s in the data?
The data shared by Symphony Advanced Media, which captured the viewership of adults between 18 and 49 years for the 35-day period to the end of December, shows that streaming services are becoming more popular. For example, Marvel’s Jessica Jones reached 4.8 million views on Netflix while Master of None registered 3.9 million on the same digital channel. Additionally, Narcos on Netflix attracted 3.2 million views. Amazon is also doing well, attracting 2.1 million views for Man in the High Castle.
Further findings have shown that even older shows on Netflix, Amazon and similar platforms continue to attract larger viewership, which is actually pulled from traditional television.
Netflix currently less promotional
Perhaps another reason Comcast Corporation (NASDAQ:CMCSA)’s media division should take Netflix seriously instead of dismissing it is that the streaming service is currently not aggressive in promoting its shows. That means that if it does boost its advertising budget, maybe then NBC Universal could start seeing endless pain of losing subscribers.
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