Salesforce.com, Inc. (NYSE:CRM) Wave Analytics Gets A Reboot
Salesforce.com, Inc. (NYSE:CRM) has given its Wave Analytics offering a makeover, mainly simplifying the tool to make it less complicated than the earlier version. The rebooted Wave has also been made more palatable in terms of pricing as Salesforce works to widen its reach. Updates to the Wave platform were revealed at Salesforce’s Analyst Summit 2016 in San Francisco.
In addition to revealing the enhancement of Wave, Salesforce also talked about its Internet of Things (IoT) strategy.
With the improved Wave, Salesforce.com, Inc. (NYSE:CRM) is hoping to sidestep the challenges that held back the original Wave, which the market considered too complicated and too expensive.
Initial Wave was a problem
Although Salesforce’s executives at the Summit sought to explain that the original packaging of Wave was right given its early mission, they conceded that a major reboot of the service was necessary.
The updated Wave still boasts of impressive tools. There is Wave template, which among other things, supports simplified analysis of sales levels and the performance of the team. The Wave makeover also boasts of features that allow administers to set automatic triggers for recommended actions that may include prioritizing deals and forecasts.
In the new Wave offering, Salesforce.com, Inc. (NYSE:CRM) has done away with split Explorer and Builder licenses, which cost $250 and $125 per user per month. Instead, Salesforce has settled on simplified license pricing that costs $150 per user per month.
Salesforce will continue to enrich Wave platform. For example, the company announced Sales Wave, which is a prebuilt app that will normally cost $75 per user per month. The company intends to launch multiple Wave-themed prebuilt apps of which Sales Wave is one of them.
The various prebuilt Wave apps that Salesforce intends to launch are aimed at simplifying deployment and operations on the Wave platform.
Salesforce in IoT
At the Analyst Summit, Salesforce.com, Inc. (NYSE:CRM) also outlined its IoT roadmap. IoT is one of the technology areas that Salesforce is looking to be incremental growth – at least initially.
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