Twitter Inc (NYSE:TWTR) To Turn Positive Endorsements Of Brands Into Ads For Marketers


Twitter Inc (NYSE:TWTR) is in the process of building a database that would enable marketers to plug into positive tweets about their products for ad campaigns. However, a company will first have to seek permission of the owner of the positive tweet before it can use it as an endorsement. Only a select group of marketers have been shown how Twitter’s new marketing tool would work.

What Twitter Inc (NYSE:TWTR) is up to is creating a database of potentially useful tweets for brands. In that case, the company will be scanning its platform regularly for positive posts about products and brands and build a database around them. The posts will normally be fetched from ordinary but active Twitter subscribers.

It is said that Twitter’s database of positive tweets will be known as “brand enthusiast gallery”. Brands will be able to search the database for tweets that make positive mentions of their products or services and use them as endorsements in formal ad campaigns.

Helping brands reach their full potential

The strategy of using positive tweets to promote brands should enable Twitter to impress brands with more effective marketing tools to help boost their ROI. One of the claims Twitter is losing out on advertising dollars is that the company doesn’t have the kind of marketing tools that brands require to reach their full potential on the microblogging site.

Boosting subscriber engagement

Additionally, the practice of brands using positive posts for organized marketing campaigns should also have a positive impact on engagement on Twitter. There certainly will be much conversation going on the platform about brands and people coming to consume information about certain products and services.

It has not been disclosed what Twitter Inc (NYSE:TWTR) will charge brands for the use of brand enthusiast gallery, but it is known that no tweets will be used without the permission of those who posted them. Twitter will normally seek your consent before it allows a company to use your tweet as an endorsement in a commercial.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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