Morning Beat: Apple Inc. (NASDAQ:AAPL), Facebook Inc (NASDAQ:FB), and Ford Motor Company (NYSE:F)

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Apple Inc. (NASDAQ:AAPL) has admitted to not knowing the actual number of people using its News app. As many as 40 million people used the app when it made its debut last year, September. However, the iPhone maker says it does not know how many people still use it on a regular basis.

The same could change in the coming days as the company moves to keep track of people using the app. Apple Inc. (NASDAQ:AAPL) allows publishers to sell ads on the app and get to keep 100% of the proceeds from their activities. A second tier option, iAds, on the other hand, allows the company to keep 30% of earnings generated by publishers on adverts.

Cross platform could become a reality in the next few months. Apple Inc. (NASDAQ:AAPL) is reportedly working on a tool that will allow people to send data between Android and iOS with ease. The Telegraph claims the company was forced to develop the tool having come under pressure from European mobile operators.

IPhone users according to the telecom operators find it hard to move to other platforms because they cannot move their data. It is still unclear when the tool will be made available or whether the telecom operators have threatened to sue Apple Inc. (NASDAQ:AAPL) if it fails to comply.

Facebook Inc (NASDAQ:FB)‘s Free Basics initiative could be dealt a major blow should an initiative by four young IT engineers gain traction. The engineers have configured a free Wi-Fi service in their home district of Rajgarh, India.

The unique thing about the free Wi-Fi Service unlike Facebook Inc (NASDAQ:FB)’s Free Basics is that it offers unrestricted internet access. The engineers inspired by the Digital India initiative have already reiterated plans to launch the service in the entire district.

The initiative if successful could gain traction with people and gain favor with regulators because it does not offer restriction to some websites, unlike Free Basics.

FordPass is Ford Motor Company (NYSE:F)‘s latest app that lets users find a parking spot be it in cities or airports, book, and pay for the same, straight from their phones. The service is free and not restricted to the automaker’s cars. The app will also let user’s book cars when they want to travel.

FordPass also lets user’s remote start, lock or unlock their car straight from the app. Owning a Ford Motor Company (NYSE:F) car comes with its advantages when using the app. Some of the extended capabilities include being able to schedule a maintenance appointments. The app also lets Ford car owners review their car finance account details.

Viraj Shah

Viraj Shah has completed M.Com (Finance) and is currently pursuing his CFP. He tracks US markets along with other global markets like India very closely. He is very passionate about stocks, real estate, and technology. He also believes that money can always be made in the market.

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