Facebook Inc (NASDAQ:FB) Quietly Building More Interactive Experiences In Messenger


Behind the scenes, Facebook Inc (NASDAQ:FB) is reportedly working to enrich its Messenger app to allow for more interactive user experiences. It has emerged that Facebook is quietly giving third-party developers an access to its Chat SDK with the aim of inspiring them to build bots in Messenger.

Facebook Inc (NASDAQ:FB) isn’t publicly discussing the plans to enrich Messenger to make it an irresistibly useful mobile app. company officials are also deliberately mum on the issue. However, people with insider knowledge of the efforts to build more functionality into Messenger say the company is keen to make the app something like WeChat of the West. WeChat is China’s multifunctional mobile app.

The first evidence of this endeavor came with the ability to hail Uber rides directly through Facebook Messenger.

Direct/automatic responses

By allowing developers an access to Chat SDK, Facebook is inspiring them to create bots that people can people rely on to obtain more useful direct or automatic responses to their queries. For example, a Messenger user can simply send a text and the bots built in the app either automatically or directly respond with relevant information that could be a Buy button, product price or business address.

All-in-one app

Facebook Inc (NASDAQ:FB) is apparently aiming to have a mobile messaging app that does more than simply chats. The company is keen to transform Messenger into an all-in-one mobile app from where people can order a taxi, shop online, check the status of their shipping orders and do much more without leaving the app.

Because mobile users are increasingly getting overwhelmed by app options and not many of them have time to install the apps on their handsets, Facebook believes that building more bots in Messenger will provide incredible solutions to millions of its users and an opportunity to tap extra revenues.

Lifting interaction barriers

It is believed that building bots in Messenger will remove certain barriers to interaction in the app. For example, people can chat or ask question not just from people on their network but also from businesses they haven’t Liked on the platform.

The initiative of building bots in Messenger is in addition to Facebook Inc (NASDAQ:FB)’s M digital assistant project.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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