What the Year 2015 Was Like For Microsoft Corporation (NASDAQ:MSFT)’s Xbox One
Microsoft Corporation (NASDAQ:MSFT)’s Xbox One had a disappointing start in 2013 and 2014, but 2015 marked the beginning of what looks like a positive reversal. However, Sony Corp (ADR) (NYSE:SNE)’s PlayStation 4 still tops the current generation of gaming consoles. It remains to be seen whether Xbox One’s recovery will be strong enough to catapult it to the top of the table in 2016.
What lies ahead for Xbox One in 2016 and beyond? If you pose that question to Microsoft Corporation (NASDAQ:MSFT)’s Phil Spencer, the head of Xbox division, he would probably say that Xbox One will continue to impress. Perhaps that should mean that 2016 should not only see Xbox One shake off many of its initial problems, but also regain the backing of power gamers thanks to great titles lined up for release.
Spencer is credited for righting the Xbox One ship in 2015, thus mitigating the beating Microsoft Corporation (NASDAQ:MSFT) taking from rival Sony in the console market. The year 2015 saw Spencer’s team working to make the Xbox One more affordable or, at least, as affordable as the PlayStation 4. It was also the year that saw continued efforts to simplify Xbox One’s user interface (UI).
Perhaps the most earthshaking development in the console world was the backward compatibility with Xbox 360 games. The move limited serious content barriers that almost dramatically repaired Xbox One’s credibility among hardcore gamers. Microsoft is promising more to come and hopefully 2016 would see Xbox One rapidly closing the gap with PS4.
There is no guarantee that Microsoft Corporation (NASDAQ:MSFT)’s Xbox One will displace Sony’s PS4 at the top of the console chart, but the progress so far gives hope of a better future.
More work to be done
Spencer and the team have more to do to boost the profile of Xbox One. In any case, Xbox is an important brand for Microsoft Corporation (NASDAQ:MSFT) as the company struggles to absorb the shocks coming from a decaying PC market.
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