Research Finds That Quitting Facebook Inc (FB) Is Next To Impossible
Even as its rivals are struggling, research has found that leaving Facebook Inc (NASDAQ:FB) is next to an impossible task for most people. That suggested contrary to what the common sense and science reveal. . However, the recent research proved how the people have become addicted to some technology and its applications.
Returned To The Site After A Few Days
Even though many have tried to quit Facebook Inc (NASDAQ:FB), they have mostly come back a few days later. Currently, Cornell Information Science’s new document explained the reasons for the attachments towards the social media site, as well as, how to exit it if the user wants to. The paper was also carried in Social Media + Society.
Interestingly, 99daysoffreedom.com unleashed a campaign asking the users to shun the social media for 99 days. Researchers have also browsed the data provided by it. The survey found that the number of users were not able to resist the feeling of a ‘like’. As a result, they logged back even before their 99 days period was to expire.
Four Key Factors
One of the primary reasons for Facebook Inc (NASDAQ:FB) users was the absence of other social media to distract them. Another reason was the perceived addition. If the user felt addicted, then there is less chance. The only way to escape the addiction was to keep telling users that they were more than the social networking site.
The third key factor was if a user felt low, then there was an increased chance of logging into Facebook Inc (NASDAQ:FB). Logging back in could make users feel worse. The last factor was that if the users believed that the social site was the only source of self-worth, then such users would be more tempted to come back.
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