Nike Inc (NYSE:NKE) Partners With Hudl To Reach Out To Young Athletes
Nike Inc (NYSE:NKE) has figured out how to help young athletes get noticed and also to open more doors for the sale of its products. The company is partnering with software company Hudl to create a platform for young athletes to capture and share their important moments on smartphones. The initiative will see Nike’s Nike+ program combined with Hudl’s video editing and sharing tools.
A million young athletes
Nike Inc(NYSE:NKE) is targeting to reach more than a million young athletes across the U.S. regardless of where they live. Hudl’s software tools are already widely used by athletes for functions that include editing, sharing and studying of play diagrams. For Nike, plugging into the ecosystem that Hudl has already created opens up an opportunity to reach out to more potential customers in the early stage. At the same time, Nike is also hoping that the initiative will simplify the process to fame for those armatures seeking exposure.
What you need
According to Nike Inc (NYSE:NKE), players interested to take advantage of its combine and share feature only need to have Nike+ account and Hudl app on their smartphone. Of course, one the young athlete will also require someone to record their moments.
Receiving comments on highlight videos
The platform that Nike and Hudl are collaborating to build simplifies every process of creating a film worth sharing with others. Not only does the platform enable young athletes to create videos that they can use to capture the attention of potential sponsors, but they can also share the highlights of their actions with friends to help them improve their performance.
Create sales opportunity
Through the platform, Nike is also looking at the opportunity to help itself. The company hopes that it can reach more potential customers and strike a relationship with young players who it can turn into sticky customers.
Nike Inc (NYSE:NKE) currently physically engages about 15,000 athletes, but that is a far cry from its potential. That explains the thinking behind the collaboration with Hudl for the talent showcasing platform through which it hopes to reach at least 1 million emerging athletes.
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