NFL Seeks Apple Inc. (NASDAQ:AAPL) Bid Alongside Amazon (AMZN), Yahoo (YHOO) And Alphabet (GOOG)


It has emerged that the NFL is seeking Apple Inc. (NASDAQ:AAPL)’s bid for Thursday Night Football. If Apple agrees to the bid request, the company will be in contest for the sports rights against Amazon.com, Inc. (NASDAQ:AMZN), Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) and Yahoo! Inc. (NASDAQ:YHOO) to broadcast the games on digital platform. It is estimated that a $4 billion,  could fetch about $24 billion in profits over five years.

The NFL is interested in bringing on board more digital broadcasters for its games in additional to traditional broadcast partners. More digital bids allow NFL to extract the most value out of its sports rights.

However, Apple Inc. (NASDAQ:AAPL) could also greatly benefit from a Thursday Night Football arrangement with NFL. As such, NFL sports rights deal creates an opportunity for Apple to significantly improve its topline and bottom line numbers through non-traditional income sources.

Boosting iPhone sales

Moreover, carrying Thursday Night Football games could also open up the opportunity for Apple to sell more iPhones and expand the company’s Apple TV content offerings. Perhaps that could also help the company to sidestep the sales pressures that a number of analysts have recently predicted for iPhones in the coming years.

Carrying sports content

Although Apple Inc. (NASDAQ:AAPL) is being invited to bid for the Thursday Night Football rights, questions have been asked about how the company will broadcast the games. It is believed that if Apple gets the rights to the NFL games, the company could make the content available through iTunes or its improved Apple TV device.

Perhaps Thursday Night Football games would have been streamed through Apple’s over-the-top TV service if the platform was in place.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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