Apple Inc. (NASDAQ:AAPL)’s El Capitan Disappoints 52% Compared to 40% for Microsoft (MSFT)’s Windows 10
Apple Inc. (NASDAQ:AAPL)’s new OSX operating system El Capitan seems to disappoint a larger community of users compared to Microsoft Corporation (NASDAQ:MSFT)’s Windows 10. According to Adobe Systems Incorporated (NASDAQ:ADBE)’s Adobe Digital Index, social sentiment assessment shows that 52% of OSX reviewers express sadness with El Capitan update compared to 40% sadness rating of Windows 10.
In terms of surprise sentiments, Adobe notes that 19% of OSX El Capitan social comments express surprise. The surprise rating for Microsoft’s Windows 10 is 13%.
First bugs and then satisfaction
It is almost natural that major computer operating system upgrades come with issues that send user sentiments down initially before they recover as bugs are fixed. That appears to be true for Apple Inc. (NASDAQ:AAPL)’s El Capitan, which is currently being bashed for authoring sadness experience instead of joy that it promised. Moreover, the sadness sentiment gap between El Capitan and Windows also seems to be telling.
Apple’s El Capitan has been hit by multiple bugs, but the company’s engineers have been trying to keep up with timely bug fixes as they emerge. Windows 10 also has its issues when it launched, but Microsoft has also continued to improve it with regular updates.
So far, El Capitan appears to be stable enough, although improvement in its stability has not been adequate to eliminate its high sadness rating, according to Adobe Digital Index findings.
Staying ahead of Windows
It is important for Apple Inc. (NASDAQ:AAPL) to keep a significant or safe performance gap between its OS X and Windows. Apple’s enterprise strategy will require no less support from Mac, which is why sentiments around El Capitan should be favorable to fuel that enterprise penetration.
For Microsoft, the company is targeting Windows 10 in at least 1 billion devices by the end of the next two to three years. The company recently inked a deal in China that could help shorten the time to the billion devices penetration for Windows 10. Microsoft has partnered with a local Chinese company to build semi-custom Windows 10 for government offices.
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