Twitter Inc (NYSE:TWTR)’s Periscope and similar live broadcasts boosting brands like General Electric (GE)

Live video broadcast services such as Twitter Inc (NYSE:TWTR)’s Periscope are getting widespread acceptance by major brands like General Electric Company (NYSE:GE). Companies are plugging into online live-stream services to connect and engage customers.

General Electric and Nestle are some of the major global brands that have embraced live online video broadcast services to remain in the hearts and minds of their existing customers and also grab the attention of prospects.

Live-streaming options

Twitter Inc (NYSE:TWTR) is promoting its live-streaming video service Periscope as a way for subscribers to connect with their audience in real-time. Periscope is available free of charge on mobile.

Twitter’s Periscope competes against Meerkat, Livestream and Ustream. There are several other live-stream services available to individuals and corporate brands to raise their online profile without spending a dime on the promotions.

For brands like General Electric, live-streaming services provide an opportunity to complement its marketing campaigns.

Wider reach

For companies that use Twitter Inc (NYSE:TWTR)’s Periscope, there is the opportunity to connect with millions of people in real-time. For brands, the larger the audience the better the chance to convert viewers into paid customers, which is what the likes of General Electric are trying to do.

Live-streams are also allowing companies to boost their brand exposure. In addition to that, there is also the opportunity to educate potential consumers on how to use a particular product, thus increasing sales.

Deep interaction

Twitter Inc (NYSE:TWTR) has continued to improve its Periscope, recently adding the ability to replay videos and scheduling them to appear on the timeline. People can also subscriber to Periscope channels so that they don’t miss a broadcast and that is serving brands well because they are able to reach more people even after the actual live broadcast hour.

For brands, live video streams provide highly desirable content that is fun for the audience.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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