, Inc. (NASDAQ:AMZN)’s AWS adds Australian Electoral Commission to its list of clients, Inc. (NASDAQ:AMZN)’s Amazon Web Services is the preferred platform for the Australian Electoral Commission (AEC) to operate its public-facing websites. As such, AEC is moving its public websites to AWS a major boost to Amazon in the battle with Microsoft Corporation (NASDAQ:MSFT) for the control of the public cloud market.

With the support of an organization called SMS Management and Technology (SMS), AEC will plug into AWS as part of its transparency reforms agenda. Various audit reports have called for increased accuracy and transparency in the way AEC handles electoral issues. For example, a problem occurred in the 2013 federal election that affected six Western Australia senate ballots, resulting in a repeat poll.

By shifting its public data to, Inc. (NASDAQ:AMZN)’s AWS, AEC can be seen working to implement audit recommendations. AEC receives more than 100 million hits on its websites during elections, a traffic demand that certainly requires a robust platform such as the AWS.

Through SMS, AEC was able to move its public websites to Amazon’s AWS in a secure and scalable manner.

Amazon locks out competitors

Neither, Inc. (NASDAQ:AMZN) nor AEC disclosed the value of the contract. However, what is not in doubt is that Amazon’s win of the AEC contract is a loss for rivals Microsoft, Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) and Oracle Corporation (NYSE:ORCL), which are also battling for the control of the public market., Inc. (NASDAQ:AMZN)’s AWS competes with Microsoft’s Azure, but AWS is said be larger than several of its nearest competitors combined – including Azure. Not only are Amazon and Microsoft competing on the basis of cloud scale, the companies have also continued to enrich their public clouds with features that make them acceptable in multiple industries.

Profile boost

Signing AEC certainly boosts, Inc. (NASDAQ:AMZN)’s cloud profile overseas. The contract should also open up opportunities for Amazon to ink more similar deals around the world.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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