MacBooks represented 75% of Macs Apple Inc (NASDAQ:AAPL) sold in fiscal 2015
Apple Inc (NASDAQ:AAPL) is not only selling more Mac computers in the face of shrinking PC market, but MacBook laptops are also flying off the shelf in amazing speed. It turns out that 75% of Macs Apple sold in its fiscal 2015 were MacBooks.
Apple Inc (NASDAQ:AAPL) generated $25 billion through Mac line in fiscal 2015, which indicates that each Mac device sold for an average price of $1,237. With that, it becomes clear that Apple Macs attracts far higher average price that Windows computers.
Others have attempted to explain the price and unit sales disparity between Macs and PCs in various ways. However, Microsoft Corporation (NASDAQ:MSFT) could be losing computer contest to Macs for the same reason Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL)’s Android is losing to iOS.
Controlling the process
That fact that Apple controls Mac supply chain enables it to control the quality of its products in ways that Microsoft has not been able to. For example, while Microsoft might be rendering amazing operating system and software for PCs, its OEM partners are letting it down. The hardware that Windows powers feature flaws that don’t make them attractive and Apple is exploiting that weakness.
Can Surface restore Windows Glory?
Because Apple Inc (NASDAQ:AAPL) is directly responsible for Mac hardware production, it demands the highest quality from its manufacturers and they deliver. Microsoft’s move with Surface devices is seen as a reaction to try and restore the glory of Windows in computers and lately in mobile. However, it could be a long way before Microsoft can catch up with Apple in computers.
While Apple’s MacBooks prices range anywhere between $899 (the 11-inch MacBook Air) and $3,199 (the 15-inch MacBook Pro), there are many sub-$500 Windows laptops. That explains why Microsoft not only has the challenge to grow Windows computers unit sales but also match Apple in pricing.
The Consumer Reports recently surveyed of 56,000 subscribers and noted that system reliability was one of the major reasons computer buyers are ditching Microsoft Windows for Apple Inc (NASDAQ:AAPL)’s Mac.
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