McDonald’s Corporation (MCD) to Serve Quinoa and Kale
McDonald’s Corporation (NYSE:MCD) indicated that its Canadian unit would start serving Quinoa, as well as, Kale salads through the launch of a new café. The restaurant retailer preferred these foods than burgers. The company has termed the model as McCafe that came on the lines of Coffee. The chain of restaurant firm also indicated that it would serve fancy desserts, breakfast sandwiches, danishes, coffee, and croissants.
Establishing Strong Coffee Credentials
McDonald’s Corporation (NYSE:MCD)’s Canadian unit President and CEO, John Betts, said that its objective was to put the café in McCafe and make the brand as a goal in its own right. He said that the new standalone locations would enable them to establish a strong coffee credential, as well as, establish even strong connections with its brand. His contention was that it would come from its offering of a more complete café menu, which was sought by the customers.
The company indicated that its first location in Toronto would be at Union Station. The menu items included apple and brie croissant mixed with honey, classic grilled cheese with stone-ground multi-grain bread, Brussels and Kale sprouts salad with mixed veggies, and a quinoa edamame mandarin salad. McDonald’s Corporation (NYSE:MCD) also said that the cafes would be significantly smaller than its normal restaurants. Its intention was to locate such restaurants in urban areas.
The restaurant firm said that every location would provide ‘on-the-go’ menus thus helping the customers, who could not afford more time, a quick choice of selecting snacks and coffee. The items to be included in the menu were a mini chocolatine, cream cheese danishes prepared with real fruit, and croissants. The menu from McCafe Bakery would also be rolled out in all the restaurants across Canada since it was one of the strong markets for the restaurant firm.
The objective of McDonald’s Corporation (NYSE:MCD) in launching the brand in Canada is to test the concept. The company treats Canada as a testing ground before launching them in the United States. The restaurant firm also makes Australia as a testing place as they were considered as well-performing markets.
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