Salesforce Renewal Continues With Connect Update

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Salesforce.com, Inc. (NYSE:CRM) continues the renewal of its existing tools and services at a time when the company is also taking more industry-focused development approach. In the latest case, Salesforce has announced an update of its Lightening Connect. The update gets a shorter name simply being known now as Connect, and also introduces robust new features. Among other things, the company has made it easier for organizations that merge to connect their different Connect instances.

Salesforce.com, Inc. (NYSE:CRM) is on a mission to update its existing products, partly because it feels some of them need more publicity and partly because it wants to enrich them with newer features. Several Salesforce features have been revamped in the recent times and Lightning Connect now joins the expanding list of renewed tools.

Real-time insights

Salesforce.com, Inc. (NYSE:CRM) has updated Connect to introduce the ability to access, create and delete records existing in external systems right from within the Salesforce platform. That is in addition to offering real-time insights to external apps and records that Salesforce touted in the original version of the tool.

Connect is capable of providing insights into data/apps whether they reside in the cloud or store in on-premise systems.

Connecting instances

If some organizations ever had problems integrating their various instances after a merger or an acquisition deal, the updated Connect simplifies things. Salesforce says that companies can use the revamped Connect to merge their different instances without much ado.

The next generation of Lightning Connect, now known simply as Connect, comes exactly a year after the original version of the tool launched in November 2014.

Industry-focused development

The update to Connect feature is coming at a time when Salesforce.com, Inc. (NYSE:CRM) is also busy remodeling its business strategy. The company has figured out that it can unlock new growth by developing industry-specific solutions. Healthcare and Finance services are some of the industries that Salesforce is immediately targeting with custom software and services.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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