Apple Inc., Alphabet and Tesla Top 2015 BCG Most Innovative Company Ranking
Apple Inc. (NASDAQ:AAPL) is the top most innovative company, according to the 2015 ranking by the Boston Consulting Group (BCG). Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) and Tesla Motors Inc (NASDAQ:TSLA) have also emerged as the second and the third most innovative companies in the BCG 2015 list. Apple has now maintained the podium position in BCG’s most innovative company ranking for 11 straight years.
Since 2005, BCG has been publishing a list of 50 companies that it believes to be the most innovative going by its own assessment and other indicators. Most companies on the list change spot almost every year, but Apple Inc. (NASDAQ:AAPL) has been like a permanent fixture at the top. For 11 years in a row (including the latest one – 2015), the company has retained the top spot as the most innovative company overall.
Explaining Apple’s smartphone strength
Perhaps BCG’s latest findings are ranking of most innovative companies could also help explain Apple Inc. (NASDAQ:AAPL)’s new strength in the smartphone market. Recent reports have shown that Apple is increasingly pulling Android customers to its iOS platform with at least 26% of iPhone 6S series sales in the first month going to Android switchers.
The company is also boosting its efforts to build a sticky ecosystem with rollout of Apple Watch, Apple Music and a revamped Apple TV this year. It has been pointed out that Apple’s sharp innovative edge could see it sidestep the anticipated pressures of smartphone saturation in the developed market.
Alphabet also retains position
However, with Alphabet also retaining its No.2 position in the BCG list for the second year in a row, Apple Inc. (NASDAQ:AAPL) cannot afford to sit easy. It has been cited that Alphabet is plotting to copy Apple’s successful smartphone strategy whereby it will design and produce Android phones internally so that it gains the kind of platform control that Apple has with iPhones.
Tesla’s innovation on the spot
Tesla has also been shown to have a sharp innovative edge. From position 41 in last year’s BCG ranking, Tesla this year jumped 38 positions to take the third spot just behind Alphabet. Tesla is driving innovation in electric/autonomous vehicles field and electricity backup technology.
According to BCG, 79% of the 1,500 senior executives interviewed this year cited innovation as the top-most or among top three priorities in their industry.
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