Apple Inc. (NASDAQ:AAPL)’s iOS Accounted For 80% Of Thanksgiving Purchases


There is another story that demonstrates how Apple Inc. (NASDAQ:AAPL)’s iOS platform is giving Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL)’s Android a rough run. It turns out that 80% of all Thanksgiving purchases made online or on mobile came through Apple devices. Apple is already taking the mobile platform market share from Android in key markets such as Europe and China. The latest development continues to demonstrate the strength in iOS compared to Android.

The majority of shoppers during this year’s Thanksgiving used Apple Inc. (NASDAQ:AAPL)’s devices, including Mac, MacBook, iPhone and iPad, according to estimates by research firm Custora. On mobile alone, Apple’s iOS accounted for 77.6% of all orders during Thanksgiving. That compared with 22.1% of Android in the same period.

$639 million of Thanksgiving sales flowed through mobile

In absolute dollar terms, Adobe notes that about $639 million was transacted on mobile devices on Thanksgiving Day. Additionally, $905 million in Black Friday sales came through mobile. Of the total amount transacted on mobile on Black Friday, Adobe estimates that Apple’s iPhones accounted for $368 million while another $302 million came through iPads.

Android portion improves

Although Apple Inc. (NASDAQ:AAPL)’s iOS significantly dwarfed Android in this year’s Thanksgiving/Black Friday sales, the Android portion increased over last year. For example, Android contributed 22.1% of Thanksgiving sales on mobile this year compared to 19.5% last year. Android smartphones contributed $180 million in Black Friday sales and Android tablets contributed $50 million of sales on the same day.

As much as Android’s portion increased during this year’s Thanksgiving weekend compared to a year ago, Apple’s iOS remains a strong force in holiday online sales. With iOS already taking smartphone market share from Android, it will be interesting to see how the two mobile platforms perform during this year’s December quarter – the coveted holiday season.

Black Friday sales

Overall, Custora estimates that online Black Friday sales rose 16.1% over the same day last year. Additionally, the number of Black Friday orders increased 15.6% over last year and the average value of orders rose 0.5% from the previous year. As such, retailers were able to grow their topline during this year’s Black Friday with less effort than what they put into it last year.

Samsung’s 4K TVs, Apple Inc. (NASDAQ:AAPL)’s iPad Air 2 and iPad Mini and Microsoft Corporation (NASDAQ:MSFT)’s Xbox One were among the fastest moving consumer electronics this Black Friday.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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