Is This The Rumored Blackberry Ltd (NASDAQ:BBRY) Samsung-Galaxy-Blackberry Handset?
Details have leaked about what is believed to be a new BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) smartphone that uses Samsung Electronics Co Ltd (KRX:005935)(OTCMKTS:SSNLF) components. The handset is identified as STV100-1 and others are already calling it the rumored Samsung Galaxy BlackBerry. With BlackBerry aggressively looking for hardware redemption and Samsung keen to grow its components business, Samsung Galaxy BlackBerry device cannot be a far-reached idea.
BlackBerry Ltd (NASDAQ:BBRY) is reportedly working on a newer smartphone believed to be powered by Samsung’s powerful Exynos 7420 processor. The device, codenamed STV100-1, is also said to feature a 15-MP camera at the back and a WQHD-type screen. Finer details of the STV100-1 handset are currently scant, but earlier rumors and company announcements had hinted that BlackBerry and Samsung were working on a mobile device, possibly powered by the latter’s processor chip.
Joint tablet project
It shouldn’t come as a surprise that BlackBerry and Samsung are getting together to deepen their mobile ties. Earlier this year, the companies said they were developing a tablet device called SecuTab, which features BlackBerry’s secure apps and software. The tablet was also said to bear Samsung’s Knox for encryption and the International Business Machines Corp. (NYSE:IBM)’s technology for app wrapping. SecuTab was also said to be built around Samsung’s Galaxy S10.5 handset.
Given that BlackBerry Ltd (NASDAQ:BBRY) and Samsung had already announced working together on a tablet device, going deeper to include a smartphone device that bears their unique capabilities is a possibility. In any case, the companies are fighting for survival in the increasingly competitive smartphone market. Competition pressures from the likes of Apple Inc. (NASDAQ:AAPL) and market saturation have left smartphone vendors scratching their head, with no exception of BlackBerry and Samsung.
Handset sales target
As for BlackBerry, the target is to sell 5 million hardware units every year to become profitable. Although its Android-based Priv may bring it closer to the target, the company needs a richer smartphone portfolio to accelerate the realization of its dream, which is why something like Samsung Galaxy BlackBerry is a necessary.
As for Samsung, the Korean company is trying to raise the profile of its mobile components business to offset the slowdown in its smartphone device business. As such, allowing BlackBerry Ltd (NASDAQ:BBRY) to use the famed Exynos 7420 processor in its products is a strategic move that it hopes could unlock more business opportunities elsewhere.
The Exynos 7420 chipset said to be inside the rumored STV100-1 (Samsung Galaxy BlackBerry) is the same chip used in Galaxy S6 and S6 Edge handsets.
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