Salesforce.com, Inc. (NYSE:CRM) Updates Marketing Cloud With Journeys
Salesforce.com, Inc. (NYSE:CRM) has figured out that businesses need better customer visibility than what they already can do. As such, the company has unveiled what it calls Predictive Journeys under its Marketing Cloud offering. The company said that the Predictive Journeys will be widely available starting early next year when the ongoing beta testing ends.
With the likes of Microsoft Corporation (NASDAQ:MSFT) getting IRAP certification for Dynamics CRM, Salesforce.com, Inc. (NYSE:CRM) is under pressure to protect its relevance. The company can be seen trying to do just that with the unveiling of Predictive Journeys.
Instead of just being able to make observations, Salesforce wants businesses to be able to perform more predictions that can convert sales. As such, the company is touting Predictive Journeys as a comprehensive tool for unlocking more customer insights based on metrics and patterns. With Predictive Journeys, Salesforce says business can narrow their focus to an individual customer and also closely study a pool of customers.
Scores: Therefore, Salesforce.com, Inc. (NYSE:CRM)’s Predictive Journeys operates in two phases as Scores, which is individual focused and Audience, which is group or segment focused. Under Scores, a business can predict a customer’s behavior based on multiple pointers such as how the customer previously subscribed to or unsubscribed from marketing emails.
Audience: Under Audiences, a business escalates insights from Scores. As such, a business uses metrics and patterns from Scores to place the customer into target segment. As such, among other things, Audiences allows for easy future follow ups.
Predictive Journeys price
Salesforce.com, Inc. (NYSE:CRM)’s Predictive Journeys can be purchased as part of Salesforce Marketing Enterprise edition or Pro and Corporate edition add-ons. The company said prices start at $125 a month.
Predictive Journeys is no fad
With Predictive Journeys, Salesforce.com, Inc. (NYSE:CRM) says it is not merely offering customer insight solutions for passing trends. Perhaps that explains why the company is planning to rollout the tools starting 2016, but is taking the opportunity to test them during his busy holiday season.
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