Target Corporation (NYSE:TGT) Discovers The Potential In Fancier Store Presentation
Target Corporation (NYSE:TGT) is finding hope in fancier store presentation, and the management is promising more store reboots to surprise shoppers and bolster sales. The company is also investing in technology to catch up or beat rivals such as Amazon.com, Inc. (NASDAQ:AMZN), Wal-Mart Stores, Inc. (NYSE:WMT) and others. Since the coming of CEO, Brian Cornell, who was plucked from PepsiCo, Inc. (NYSE:PEP), sales at Target are on a positive trend.
There was a time when Target Corporation (NYSE:TGT) seemed to focus its energies on the wrong things, but that is changing. The management of the discount retailer has discovered that updating stores with fancier presentation of items is rewarding. By overhauling store presentation format, Target has simplified the process of browsing and discovering of items by customers.
More sales at updated stores
Items whose presentation has been updated through strategies such as vignettes and mannequins are selling nearly four times more than those presented through the legacy method.
Target’s CEO, Cornell, recently talked about how they realized the antiquated store presentation was causing nightmares to their shoppers. For example, customers were met with a sea of confusing racks of merchandise when they visited Target stores, feeling like an Internet search that turns a string of poor results.
It didn’t seem to help that customers were getting a bit confused to decide what they want to buy, and Cornell decided to act. With store presentation reboot, Cornell believed that customers would have a more enhanced experience shopping at Target, and it is working as intended.
Resurgence in sales
Thanks to the overhaul of store format, Target Corporation (NYSE:TGT) is seeing resurgence in comparable store sales, which recently rose in the third consecutive quarter. Target has been battling at least two years of falling store traffic.
Meanwhile Target continues to invest in technology to compete with Wal-Mart, Amazon which are either pulling shoppers online or trying to blur the line between store and online shopping.
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