LinkedIn Corp (NYSE:LNKD)’s Project Voyager Would Give Shape To Its PC And Mobile Strategies
LinkedIn Corp (NYSE:LNKD) is working to enhance user experience of its service on desktop and mobile through Project Voyager. Insiders call Voyager the center of gravity of LinkedIn’s app portfolio. Work on Voyager is at an advanced stage with a possible launch in the coming weeks, but those on Microsoft Corporation (NASDAQ:MSFT)’s Windows Phone will miss out.
From time to time, LinkedIn Corp (NYSE:LNKD) tries to find new ways to extract value from its massive data treasure. The company has quietly been working on Voyager, a tool that is expected to enrich its PC experience and simplify the mobile experience. Although nearly half of the traffic to LinkedIn comes through mobile, the small screen in mobile presents a platform enrichment challenge.
As such, LinkedIn’s VP of Product, Joff Redfern, recently detailed the motivation behind Voyager. According to Redfern, it is initially aimed at creating the most relevant feeds on the LinkedIn platform. Additionally, Voyager will also enable the company to keep things simple on mobile but continue updating PC experience with additional functionality.
LinkedIn Corp (NYSE:LNKD) started out as a desktop application but has been able to transform itself into a multi-platform application. Voyager is expected to deepen its multi-platform nature without overloading mobile screens. LinkedIn is focusing Voyager on consumers, although the company is also working to enrich its Referrals and Recruiter apps.
Availability of Voyager
LinkedIn Corp (NYSE:LNKD) has not clearly communicated when Voyager will launch, but executives are hinting that it is a close call.
When Voyager comes, it will be available on mobile web, Apple Inc. (NASDAQ:AAPL)’s iOS and Alphabet Inc (NASDAQ:GOOGL)’s Android platforms. However, LinkedIn intends to keep Voyager out of BlackBerry Ltd (NASDAQ:BBRY)’s mobile OS and Microsoft’s Windows Phone.
The reason for keeping off BlackBerry and Windows platforms is that most mobile users access LinkedIn through iOS, Android and mobile web. As such, the company is keen to meet its subscribers on those already popular platforms.
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