AT&T Inc. (NYSE:T)’s Numbersync Would Help Link Multiple Devices To One Number


When you are faced with a maturing market, you have to innovate and hopefully find a way to monetize your innovation. AT&T Inc. (NYSE:T) has embarked on that journey, because the wireless market has not only matured but also turned more competitive. In addition to simplified service packages, the carrier has come up with NumberSync, a way to link multiple devices to one phone number. Although AT&T’s NumberSync may sound like Apple Inc. (NASDAQ:AAPL)’s Continuity, it’s not, because everything in NumberSync happens at the network level, not platform.

In what can easily pass for a jailbreak, AT&T Inc. (NYSE:T) has figured out how to multiply your phone number without requiring you to get an extra SIM card. The carrier will, in due course, make it possible for you to link your existing phone number with multiple devices – phones, tablets, wearables and more. In that case, subscribers will be able to receive or make calls on any device in virtually any location.

Network-based interconnection

According to AT&T Inc. (NYSE:T), NumberSync is designed to operate on the carrier’s wireless network. Therefore, you don’t have to keep your devices in close proximity to each other or turn on Wi-Fi/Bluetooth connectivity to enjoy NumberSync functionality. Because AT’&T’s NumberSync does not depend on Wi-Fi and Bluetooth connections, there are no location restriction in using the service. That sets NumberSync apart from services like Apple’s Continuity, which is platform based and relies on local connections.

Calling without a phone

Using AT&T Inc. (NYSE:T)’s NumberSync, you can link multiple devices from your smartphone to smartwatch to cars. The interconnection render through NumberSync makes it possible for customers to call or text on any device. Think about making a phone call in the car without a phone near you.

Availability

NumberSync could arrive anytime soon, but AT&T is also planning more innovative updates for later this year.

Monetization

AT&T Inc. (NYSE:T) has not made it clear whether tapping into NumberSync will attract an extra charge for its subscribers. NumberSync could be free on arrival, but the company certainly has some monetization plans for it in the future.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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