, Inc. (NASDAQ:AMZN) Says It Understands Hybrid Cloud, Inc. (NASDAQ:AMZN)’s AWS is known best as a public cloud provider, but where does that leave customers interested in hybrid cloud? According to Amazon, they are welcome, because the company understands that there exist exceptions in cloud deployment that would justify need for hybrid cloud. As such, AWS will not coerce customers to move every application onto public cloud, but will help them also pull applications out of public cloud if they want to do it., Inc. (NASDAQ:AMZN) is one of the leading promoters of public cloud through its AWS. However, the company is also open to adapt to the needs of customers. In Asia-Pacific, for instance, the company is having some deeper conversations with customers. According to Amazon’s AWS Asia-Pacific MD, Shane Owenby, they have learned to listen and let their customers decide what is good for them.

Support for hybrid cloud

Owenby revealed that as public cloud providers, they have come to understand that some organizations are not comfortable with moving every application to public cloud. As such, where exceptions need to be applied, they readily do it, and that has helped to foster healthy relationships with customers in Asia-Pacific.

To bolster its support for hybrid cloud, AWS has come up with a hardware called Snowball. The device is designed to simplify the process of moving data onto public cloud and from it depending on what the customer wants to achieve. Snowball is Amazon’s AWS first hardware product.

Agility is a key driver of AWS adoption

Owenby also revealed that the conversation they are having with Asia-Pacific customers is more about agility and less about cost-saving. That doesn’t mean that there aren’t cost benefits in cloud deployment, but cost is one of the multiple benefits that customers have come to love in AWS.

According to Owenby, one of the other key benefits driving the adoption of AWS in the Asia-Pacific is security. Previously prospective customers seemed to be more concerned about the security in AWS, but the company has got them to understand the security around their data on the platform.

Towards bolstering its public cloud security,, Inc. (NASDAQ:AMZN) has come up with Inspector, a security monitoring and reporting tool.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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