Facebook Inc (NASDAQ:FB)’s Oculus Rift Could Have An Expensive Debut, Costing North Of $350

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Facebook Inc (NASDAQ:FB)’s virtual reality division Oculus VR is working on a VR headset expected to arrive early next year. The official price of the Oculus Rift headset has not been communicated, but insiders are talking about the device being priced above $350. That would make the headset a pretty expensive VR device, perhaps confining its adoption to a niche consumer market.

More details about the highly anticipated Oculus Rift came out at the Oculus connect event. The most notable among the details shared about the VR headset is that it would be priced at more than $350, excluding the associated hardware to make the virtual reality experience complete. You can tether Oculus Rif headset with your Windows PC to enjoy an immersive virtual reality experience. A powerful PC would be required to support smooth streaming.

Limited access to Oculus Rift

It is feared that pricing Oculus Rift headset above $350 could put off many potential customers. As such, the result would be that the device would be confined to only a few niche customers and enthusiasts. Interestingly, that could be exactly what Facebook Inc (NASDAQ:FB) is after by pricing the initial headset high.

Evidently, Facebook Inc (NASDAQ:FB) is more interested in getting developers involved in its virtual reality agenda that getting it right with consumers in the initial attempt. As such, Oculus Rift headset could be a device being thrown at developers to see how they would respond. After that, Facebook would be able to come up with a more enriched virtual reality hardware that targets the consumer mass market. That should mean that Mark Zuckerberg and the team aren’t worried about cutting off some consumers from the initial version of Oculus Rift headset.

Facebook interest in VR

Facebook Inc (NASDAQ:FB)’s leadership has on several occasions talked about virtual reality being the next revolutionary technology after smartphones. With that mindset, Facebook is clearly determined to do something more advanced and captivating than the original Oculus Rift.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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