Apple Inc. (NASDAQ:AAPL)’s Acquisition Of Vocal IQ Extends Beyond Siri To Project Titan


Apple Inc. (NASDAQ:AAPL) stealthily moved to bring Vocal IQ, U.K. artificial intelligence startup, into the fold. Financial details of the acquisitions weren’t revealed and Apple hasn’t publicly communicated what it intends to do with Vocal IQ. However, it is not difficult to figure out where Vocal IQ could fit in at Apple.

Vocal IQ’s artificial intelligence technology is speech related. Apple could leverage the technology to bolster the capabilities of Siri, its voice digital assistant. With rival digital assistant tools such as Microsoft Corporations (NASDAQ:MSFT)’s Cortana coming to iOS environment, there is every reason Tim Cook would want to make Siri better on its native platform. Vocal IQ could do the trick.

Vocal IQ in Project Titan

However, Vocal IQ could find deeper application in Apple Inc. (NASDAQ:AAPL)’s secretive car business codenamed Project Titan. You get to see why that is possible if you dig a little deeper into Vocal IQ’s past. Last year, Vocal IQ was working closely with General Motors Company (NYSE:GM) to integrate voice capabilities into GM’s cars. The voice-controlled system would allow drivers to adjust the car stereo or turn on windshield wipers by simply speaking.

With Vocal IQ, Apple could enrich automation in its rumored Apple Car. There are speculations that Apple is working on what could be an electric car to possibly rival Tesla Motors Inc (NASDAQ:TSLA) in the field. Apple has been hiring vehicle battery engineers and other automobile experts as part of the Project Titan strategy. If it is true that Apple is designing a car, it would require key product differentiators and Vocal IQ could help it achieve that.

Apple Inc. (NASDAQ:AAPL) could possibly leverage the technology acquired through Vocal IQ in several areas beyond what has already been cited. For example, the company could also use Vocal IQ to enrich its wrist wearable known as Apple Watch to help with e-commerce shopping and more. Vocal IQ could also find place in Apple’s HealthKit and HomeKit projects. Certainly, there is more to Vocal IQ than just Siri.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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