Survey Finds Data Integration To Be Difficult, Salesforce.Com, Inc. (NYSE:CRM) Should Address It


A survey of active Salesforce.com, Inc. (NYSE:CRM) users shows that data integration is problematic. That explains why although many enterprises are interested in Salesforce deployment, the problem of data integration is giving them a challenge. The study was done by Progress in collaboration with Dimensional Research.

About 200 active users of Salesforce.com, Inc. (NYSE:CRM) participated in the study. According to the authors of the study, deployment of Salesforce is being met with pain in integrating cloud and on-premise systems. The result is that performance of Salesforce has been slower than expected. Of the professionals, admins and users of Salesforce survey, 63% cited integration difficulties.

Key problem areas

Specifically, the study established that integration of application and data sources is one of the toughest challenges in Salesforce implementation. Application and data sources integration accounts for 54% of deployment issues with Salesforce. Legacy applications contribute 38% of the integration challenges.

Interest in Salesforce implementation

Nevertheless, interest in Salesforce.com, Inc. (NYSE:CRM) remains strong with the survey noting that nine out of 10 have plans for new Salesforce deployment. That leads to the question of what to do in the face of the integration challenges.

Remedies to integration problem

Although the survey fell short of offering concrete solutions to the highlighted integration problems, there also exist remedies to deal with problems of data integration. It is worth noting at this juncture that these are actually best practices in cloud-on-premise integration.

It is recommended that an organization should have 50 or more ways to integrate data to avoid crippling integration problems.

Organizations should be ready to do their integration gradually, because trying to do integration of everything at once can open up problems in the process.

Cloud itself can help with addressing data integration. A recent study showed that 57% of surveyed enterprises are willing to adopt cloud-backed integration.

To enable users to see the full benefit of cloud deployment, Salesforce.com, Inc. (NYSE:CRM) has a problem to address – data integration.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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